With
a stagnant website and new ownership by EMAP
USA , die-hard subscribers were starting to get
worried. Posts on the website like "Put a fork
in it (bikemag)" seemed to aptly convey the opinion
of a lot of readers.
The
final issues of last year looked like the work of another
team, or the same team with new direction (management).
Chock full of ads, and lacking in good articles and
reviews, I only picked up a copy if the BUZZ section
was good and I couldn't read everything in the checkout
stand. --I'm telling you, that's how you tell a good
magazine from a bad one! Take the the grocery store
checkout stand test. If you can flip through the mag
in the checkout stand, it's not worth buying.--
Anyway,
I was a little worried.
A
risqué ad for FHM seemed like a desperate attempt
to get money, and spawned a lengthy message thread on
their board entitled "Distasteful
Ad"
Vernon
Felton's opening address in the March issue of this
year seemed like an attempt to justify the Second Annual
Buyers Guide edition has he too new that this was not
the Bike Magazine our mothers used to read. In his own
words, Vernon wrote, "The question isn't whether
BIKE can include a Buyer's Guide and still be BIKE.
The more formidable questions are, can BIKE include
a Buyer's Guide and still capture the thrill of riding?
Can BIKE include a Buyer's Guide and still deliver a
magazine that's interesting to non-gearheads? Can BIKE
include an honest Buyer's Guide without bowing down
to it's advertisers?"
His
answer: . . ."Yes"
I'm
not sure what kind of power struggles go on between
the offices in San Juan Capistrano and Los Angeles,
but I'm hoping the current staff is permitted to run
the show.
This
month's issue (May)(Yes, I said May, and no I don't
know why magazines expect us to believe that they really
travel in to the future to write and publish "cutting
edge" stuff. The obvious answer is a simple ploy
to get magazines that have been sitting on supermarket
shelves for over a month . .sold.) . . . . . as I was
saying: . . .This month's issue is was a great attempt
to win back loyalty from the only person that matters
. . .me.
Take
a look at a GREAT article by Vernon Felton on the future
of radical riding and what guys like Josh Bender are
doing for the sport. I don't think he really took a
side, just stirred up some discussion and debate.
What
do you think? Speak your mind at Bikeaddict's Forum.